AEO X Performance Academy, Optimise for AI:
The Future of Search and Performance Marketing

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Optimise for AI: The Future of Search and Performance Marketing

What happens when the same AI that learns from your website starts competing with it? When a GPT uses your content to shape its answers - and then sells the ad space above them?

As AI reshapes how people discover and act on information, the worlds of AEO (AI Experience Optimisation) and PPC (Performance Marketing) are converging. This joint session from AEO and Performance MCR / PPC Academy dives into what that means — and how you can stay ahead.

Expect practical insights, live examples, and real strategies you can apply right now to future-proof your performance marketing, supercharge your career, and build visibility in a world where search and ads are being rewritten by AI.

What to Expect:

See how AI searches are growing and where visibility is moving.
Get practical advice on how to train, experiment, and upskill to stay ahead of the coming wave - from prompting techniques and automation tools to AI analytics and creative strategy.
Discover the new ad formats appearing inside GPTs and AI platforms and learn how to adapt your campaigns and skillset to thrive across multiple AI ecosystems.

Hear from experts already testing the frontier of AI-driven advertising and optimisation!.

The search landscape is being rewritten by AI.

By 2028, over 50% of searches will begin inside large language models

As platforms like ChatGPT, Perplexity, and Gemini redefine discovery, marketers need a new playbook for visibility, influence, and reach.

AEO Events is a monthly breakfast series by for marketing leaders navigating this shift. Each session brings together top minds in LLM Optimization, including the talks directly from the LLM companies.

The event is hosted by Sal Mohammed, founder of AEO agency LangSync and the EMEA Lead for Xoogler, where he supports over 15,000 Ex Google and Deepmind professionals and digital marketing platform Diginius, Microsoft's Global Bing Channel Partner of the Year.

What to Expect:

An eclectic room of AI engineers, SEOs, product leads, and search founders
Zero panels with filler. Every session crafted for value and velocity.
Pop-up moments, live prompt labs, and model behavior breakouts.

Who we are

Built for the
Future of AI Search

AEO Events is a community for the builders, strategists, and thinkers pushing the boundaries of large language model optimization, AI-first discovery, and intelligent retrieval.

We bring together developers, growth leads, SEOs, researchers, and founders working at the intersection of search, prompts, vector embeddings, and LLM alignment. From cutting-edge product teams to independent experimenters, we exist to advance visibility in the age of generative AI.

Whether you're fine-tuning a retrieval stack, decoding SGE behavior, optimizing for Perplexity, or building LLM-aware products, AEO LDN helps you connect, validate, and level up your next move.

Our mission:

To accelerate meaningful collaboration in the AI search ecosystem and make LLM-native visibility a shared advantage.

AEO Events is a community for the builders, strategists, and thinkers pushing the boundaries of large language model optimization, AI-first discovery, and intelligent retrieval.

Whether you're fine-tuning a retrieval stack, decoding SGE behavior, optimizing for Perplexity, or building LLM-aware products, AEO LDN helps you connect, validate, and level up your next move.

Our mission:

To accelerate meaningful collaboration in the AI search ecosystem and make LLM-native visibility a shared advantage.

Every month, we host different types of events for our marketing leaders.

Talks

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Talks

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Talks

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Connect

Get Inspired

Connect

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Workshops

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Workshops

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Workshops

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Insights

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We’ve Gone Global!

From London to San Francisco to New York, AEO is connecting marketers, founders, and innovators at the forefront of AI-powered discovery.

Our Community

Nobody navigates LLM visibility alone and you shouldn’t either. AEO Events is where RAG engineers, prompt tacticians, search growth pros, and AI-native product teams co-create the future of discoverability.

+1450

Members

Events a year

+150

Resources & Talks

Network

Expand your circle with the people pushing the edge of AI search. From prompt engineers and ML leads to vector-first product thinkers, LLMO LDN connects the real builders behind today's most innovative retrieval and ranking systems.

Grow

Sharpen your AEO edge through deep-dive sessions on search architecture, AI visibility, and language model behavior.
Walk away with actionable tactics, not just inspiration, from those actively shaping SGE, RAG, and generative search.

Learn

Explore hands-on techniques in prompt design, vector optimization, and retrievability testing.
Access exclusive talks, field-tested frameworks, and tactical case studies from the front lines of AI-first discoverability.

Network

Expand your circle with the people pushing the edge of AI search. From prompt engineers and ML leads to vector-first product thinkers, LLMO LDN connects the real builders behind today's most innovative retrieval and ranking systems.

Grow

Learn

Network

Expand your circle with the people pushing the edge of AI search. From prompt engineers and ML leads to vector-first product thinkers, LLMO LDN connects the real builders behind today's most innovative retrieval and ranking systems.

Grow

Learn

Executive Council

We have a 30 member steering council featuring
some of the most reputable names in the industry.

SAL MOHAMMED
CEO, LangSync
After spearheading Google’s tech partnerships drive in the UK, Sal is runs LangSync, one of the world's leading AEO agencies and is the EMEA lead for the Ex Google & Deepmind Network overseeing 15k alumni
NATE BURKE
CEO @ Diginius
Diginius are a software company helping thousands of businesses and agencies grow online. They are Microsoft’s Channel Partner of the Year, working with over 1100 agencies and a Deloitte’s UK Technology Fast 50 company.
AMANDA NUNN
AI Lead @ Women In Journalism
Former News Editor at ITN and currently the AI lead for Women In Journalism Network. Amanda helps members understand how to leverage digital PR to drive AEO and how to gain the attention of journalists,
STACIE CHAN
SVP of GTM @ Netmind.ai
Global media leader with & entrepreneur. Stacie co-founded 1Bstories (acquired) and held multiple roles at Google, including Google AI Assistant Partnerships Manager and Global Search Partnerships.

MALTE LANDWEHR
CMO @ Peec AI
Malte Landwehr is the CPO & CMO of Peec AI, one of the leading AI Search Visibility tools that just raised $21m. He previously held roles at idealo and Searchmetrics, while also having built one of Germany's top 50 blogs.
OLA POLAK
Partnerships @ LOQBOX
A seasoned partnership expert having honed her skills at both Google and TikTok, Ola is the go to person for partnership creativity
ANTHONY ROSE
CEO of SeedLegals
Anthony Rose is the co‑founder and CEO of SeedLegals, the UK’s leading legaltech platform for startup funding, now expanding from London to the US . A serial entrepreneur best known as “the man behind BBC iPlayer”.
MICHAEL CAVENDISH
Fmr Mktg Lead @ Google For Startups
Michael Cavanagh is a growth leader, best known for his work at Google, where he led marketing for Google for Startups UK, helping level the playing field for founders by connecting them with Google’s people, products and best practices.

UK . PN
SAL MOHAMMED
Chair, UKPN
After spearheading Google’s tech partnerships drive in the UK, Sal left to found QTA, making partnership execution accessible for all size of business.
SAMUEL BORRETT
Partnerships @ Google
An ambitious individual Sam looks after retail partnerships from Chrome in the UK. He is also director of Horsham FC and has helped transform their operations.
TOM CARTER
Partnerships @ Tottenham FC
Experience holding some of the most enviable roles in sport, helping develop Man City’s partnership strategy, working with world class talent at KIN Partners and now leading partnerships at Tottenham.
STEPHANIE KEE
Chair, Women In Alliances
A partnership institution in her own right, Steph is one of the most connected people in partnerships and currently with Oracle
DAVID MEAKING
Partnerships @ Shopline
Perhaps the most famous face in e-commerce, David mix of technical and commercial skills has seen Shopline become a major player across EMEA.
OLA POLAK
Partnerships @ LOQBOX
A seasoned partnership expert having honed her skills at both Google and TikTok, Ola is the go to person for partnership creativity
ROMAN KIRSANOV
CEO of Partner Insight
Often referred to as the Partnership Professor, Roman’s breakdown of the science behind partnerships is 2nd to none and is spearheading a new wave of Cloud partnerships.
PATRICK SCHAEFFLER
Partnerships @ DotDigital
An experienced partnerships leader who has been implementing and running partnership strategies for over 20 years at companies such as Siemens, Microsoft and AtoS.